Persopolis's Blog


Algo sobre Brand-media
noviembre 19, 2009, 5:21 pm
Filed under: Uncategorized

Nielsen’s online audience and advertising solutions to optimize Internet, digital and marketing strategies:

Media Mix Optimization Examine Web audiences by site, demographic profile and behavior.

Optimize your online advertising strategy.

Evaluate your competitors’ strategies, site traffic and advertising spends.

Understanding Your Customers Follow consumer decisions and media usage in e-commerce environments.
Segmentation and Targeting Examine Web audiences by site, demographic profile and behavior.

Identify your target audience, where they go, and what they do online.

Marketing ROI Understand your brand impact across online and offline media.
Performance Tracking & Measurement Measure streaming media and online video consumption.
Insight Strategy & Development Develop and execute winning content strategies for your website.
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